The Covid pandemic has not only shown the weaknesses of a globalised world, but it has also highlighted the stress that the current business models have caused on nature and its balances. 

It has become evident to everyone that our lifestyles are not sustainable in the long term and Governments cannot find a solution on their own, so companies are the first players that have to take action. For this reason, all of a sudden, companies that adopted alternative business models in the past have become examples of wisdom for their commitment to use the power of business not only to generate profits, but also to address social and environmental issues. Companies that have adopted this fairly new approach are B Corps. 

Certified B Corporations are businesses that meet the highest standards of verified social and environmental performance, public transparency, and legal accountability to balance profit and purpose. B Corps are accelerating a global culture shift to redefine success in business and build a more inclusive and sustainable economy.

The element of innovation is that companies want to use their business as a force for good, they are ready to have their practices be independently assessed by a third-party and to make their results transparent: B Corps aim at becoming part of the solution, rather than part of the problem.

Profit is as important as economic, social and environmental sustainability and the amazing result of this approach is that when sustainability increases, profit follows the same trend. Furthermore, from an environmental point of view, B Corps do not aim at having a zero impact on the Planet, but rather a positive one. This means that all the CO2 emissions produced by the company not only to manufacture goods, but also for commuting staff or organising events must be offset through reforestation projects.

More and more Italian companies are starting to join the movement, including companies based in Parma, the first one being the haircare and skincare company Davines, which was later followed by the pharmaceutical giant Chiesi, so hopefully many more entrepreneurs will be inspired to take on a journey that is going to make the world a better place. 

Gaia Barbieri 4F

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